NEW YORK (AP) — Social media platform X is now hiding your likes. In an replace posted on the platform…

NEW YORK (AP) — Social media platform X is now hiding your likes.

In an update posted on the platform previously referred to as Twitter earlier this week, X’s engineering crew stated it might be “making Likes non-public for everybody to higher defend your privateness.” That signifies that customers will nonetheless have the ability to see their very own likes, however others is not going to — placing an finish to a characteristic that many had lengthy used.

The change went into effect Wednesday. As of the afternoon, the “Likes” tab appeared to solely be obtainable on customers’ personal profile web page. But when visiting different accounts, that tab is now not obtainable.

Users additionally obtained a pop-up notification that appeared to counsel the change would lead to extra person engagement.

“Liking extra posts will make your ‘For you’ feed higher,” the message learn.

According to the engineering crew’s replace, like counts and different metrics for a person’s personal posts will nonetheless present up below notifications. Posts nonetheless seem to indicate what number of likes they’ve — however the writer would be the solely one that can see an inventory of those that preferred it.

The possibility to cover likes was beforehand simply obtainable to paying Premium subscribers. When X introduced that possibility in September, it said customers may “hold spicy likes non-public by hiding your likes tab.”

The hidden like depend is one of many changes which have come to the platform since billionaire Elon Musk bought it for $44 billion in 2022. Beyond a brand new title and brand, different modifications embody taking out the once-coveted blue checks for non-Premium customers — after which restoring them to some.

The in-app modifications have seen combined receptions on the platform. In the early days of X stripping the verification badges from outstanding officers and news organizations, for instance, many voiced misinformation issues. The platform has additionally confronted each rising user and advertiser pushback amid ongoing issues about content material moderation and hate speech on the San Francisco-based platform, which some researchers say has been on the rise below Musk.

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