AM: RFK Jr.’s marketing campaign, as you wrote about, has been very conscious of kind of interesting to on-line areas. One of these ways in which you do which are these extremely produced, slick little movies that look good on social media. So I wasn’t shocked.

But I used to be shocked that the announcement occasion was so lengthy. I used to be shocked that there wasn’t slightly little bit of consideration to what the eye span is for an web viewers. I’d undoubtedly anticipate to see issues which are extremely produced, which are kind of media savvy, and which are additionally utterly targeted on burnishing RFK’s particular person popularity. Because in the end, in a long-shot candidacy like this, which can or is probably not a honest run for the White House, candidates are searching for to burnish their reputations within the worlds that they arrive from, and to even develop their market or their viewers and turn out to be higher recognized to a client base that they may not be recognized by already. Marianne Williamson, for instance, had large success with that.

MK: Another purpose I can think about why it was so lengthy is as a result of they knew what number of eyes had been going to be on this, and that it was in all probability one in every of their final large bulletins and makes an attempt to persuade folks to vote for him.

AM: The final large announcement. It’s the final large probability to lift cash, actually. And they want cash to get on the poll. You’re attempting to enchantment to everyone, and also you’re attempting to profit from what might be your final second.

The Chatroom

Occam’s razor doesn’t actually exist on the web. Or with conspiracy theorists. That couldn’t have been extra obvious after a cargo ship tragically crashed into the Francis Scott Key Bridge in Baltimore this week, ensuing within the presumed deaths of six folks. Instead of assuming that the collision was attributable to a programs failure on the cargo ship, on-line conspiracy theorists have taken to blaming everybody from Nickelodeon to the CIA to DEI initiatives, as reported by my colleague David Gilbert.

We nonetheless don’t know an excessive amount of about how and why the Tuesday morning collision passed off, but when one had been to guess—it’s unlikely that wokeness is the first wrongdoer.

But hey, perhaps you recognize higher than me. Leave a remark or ship me an e-mail at and let me know.

💬 Leave a remark under this text.


  • ‘Trump 2024 to the Moon’: MAGA Fans Go All In on Truth Social Stock: Trump Media and Technology Group, the corporate that controls Trump’s Truth Social, debuted as a public firm on Monday and is already a meme inventory, my colleague William Turton experiences. The former president stands to realize greater than $4 billion from his funding within the firm—and that would assist him cowl his rising authorized payments.
  • How Kate Middleton Conspiracy Theories Consumed the Internet: Bad PR, gamified social media platforms, bot networks, and the fun of “victimless” skepticism led to the explosion of conspiracies surrounding Kate Middleton’s disappearance. David Gilbert (with slightly assist from me!) coated it for us this week.
  • Meta Kills a Crucial Transparency Tool At the Worst Possible Time: Pour one out for CrowdTangle. Meta is shutting it down forward of the election, Vittoria Elliott writes. The long-beloved software helped researchers and journalists monitor disinformation on-line and might be sorely missed.

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What Else We’re Reading

🔗 Was the 2020 election stolen? Job interviews at RNC take an uncommon flip: After Trump’s coup on the Republican National Committee this month, new candidates on the committee are getting grilled throughout job interviews over whether or not they consider the 2020 election was stolen (The Washington Post)

🔗 The Truth vs. Alex Jones Is an Infuriating Look at How Well Misinformation Pays: Earlier this week, HBO dropped a brand new documentary exploring the Sandy Hook defamation case in opposition to Alex Jones and the proliferation of conspiracy theories. (Vanity Fair)

The Download

Everyone appeared to benefit from the TikTok I linked within the final e-newsletter, so right here’s one other one. This one is barely stranger, however I’ve by some means skilled my For You Page into delivering me each publish anybody’s ever made with a music begging President Biden to chop the value of blue cheese. A salient tackle our financial outlook, maybe! Mainly, it’s been caught in my head for weeks.

Also! We’re two weeks out from the launch of the Politics Lab podcast. Please subscribe wherever you take heed to podcasts so that you don’t miss it when it drops.

Anyways—thanks once more for subscribing. You can get in contact with me through e-mail, Instagram, X, and Signal (@makenakelly.32).

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