In transient: Apple’s Vision Pro headset appears to have divided opinion between those that find it irresistible and those that assume it is a waste of $3,500. One main drawback with the system for anybody residing exterior of the US is that Apple nonetheless is not promoting it abroad, however CEO Tim Cook has simply confirmed that the Vision Pro shall be coming to China this yr, suggesting a wider world launch will occur in 2024.

Cook is at present in China at a time when the once-strong hyperlink between Apple and the nation is below pressure.

The Apple boss has been touring a brand new Apple retailer in Shanghai and attending the China Development Forum in Beijing. It was on the latter occasion the place he was requested if the Vision Pro would launch in China this yr. One of CCTV’s accounts on social media web site Weibo present Cook answering “sure” to the query.

China is not the one nation exterior the US that can see a Vision Pro launch in 2024. MacRumors lately noticed job listings for so-called “Briefing Experience Specialists” in Australia and Japan (and China). The gross sales place entails demonstrating the Vision Pro’s capabilities to enterprise and enterprise prospects. Apple posted the identical itemizing within the UK final yr, although the headset nonetheless is not obtainable within the United Kingdom.

Apple does say on its web site that the Vision Pro will launch internationally this yr. There are not any mentions of dates and which places will get the headset initially, making Cook’s assertion that it will land in China the primary official affirmation of a selected nation.

Apple’s relationship with China is not what it was. iPhone gross sales within the Asian nation had been down 24% throughout the first six weeks of 2024 as native large Huawei made huge positive factors. China has additionally banned iPhones from extra authorities places of work and delicate departments, and there have been experiences of iPhone 15 gross sales in China not residing as much as these of the iPhone 14.

Despite the pressure, Cook emphasised that Apple’s dedication to China, a relationship he as soon as referred to as “symbiotic,” stays sturdy. “I’m very assured in it (China),” Cook stated. “I like China, I like being right here, I like the folks and the tradition. Every time I come right here, I’m reminded that something is feasible right here.”



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